Vision

At Kor Ecologic, when we design a product, we try to make the design fit our idea of the way things should be. The Urbee design team had a vision. That vision was written out and posted on the walls of our shop. It is the fundamental design ideals we followed in working on the Urbee Car Project.

As much as possible, Urbee should:

1. Use the least amount of energy possible for every kilometre traveled.
2. Cause as little pollution as possible during manufacturing, operation and recycling of the car.
3. Use materials available as close as possible to where the car is built.
4. Use materials that can be recycled again and again.
5. Use parts and materials that last as long as possible.
6. Be simple to understand, build, and repair.
7. Be as safe as possible to drive.
8. Meet the standards and regulations applicable to traditional cars.
9. Be buildable in small quantities so we don't have to wait for it to become more widely accepted before we can begin manufacturing it for the public.
10. Be mass-producable so it can be built more economically once it becomes more widely accepted.
11. Be affordable.
12. Be visually appealing.